Officials with Forcht Bank and Kentucky Men’s basketball player and Harlan County native Trent Noah have agreed on a Brand Partnership deal.
A similar deal was made with Reed Sheppard last year.
In a news release, officials with Forcht Bank said they are planning a series of initiatives, joint events, and campaigns that aim to foster community engagement and instill the values of giving back and work ethic among their customers and followers.
Forcht Bank is part of the Forcht Group of Kentucky that also owns WTCW and WXKQ radio.